Choosing Between SendGrid and Independent Email Deliverability Consulting
Summary
The article compares SendGrid’s platform-specific consulting with independent services, emphasizing cross-platform visibility and email security measures such as DMARC enforcement, spoofing prevention, MTA-STS, DNSSEC and TLS-RPT.
Key points
- SendGrid consultants can use internal delivery data and platform expertise to address issues within SendGrid, but cannot see other providers’ mail streams.
- The article says cross-platform audits can uncover authentication gaps, reputation issues and security problems outside one ESP’s visibility.
- It describes DMARC report analysis and enforcement, MTA-STS, DNSSEC and TLS-RPT as measures independent consultants may address.
- The author reports that roughly 30% of audited domains showed evidence of spoofing or impersonation attempts.
- The author cites one engagement where a compromised SendGrid API key generated 2.3 million spam emails and a $10,000 bill before discovery.
- The article recommends choosing based on the scope of the problem; ESP and independent consulting can also complement each other.
Article Details
- Topic
- Comparison of SendGrid Professional Services and independent email deliverability consulting, focusing on platform scope, cross-platform visibility, and email security.