Apple Says It Rejected 2 Million App Store Submissions in 2025
Summary
Apple says it rejected over 2 million App Store submissions, blocked 1.1 million fraudulent account creations and prevented $2.2 billion in potentially fraudulent transactions in 2025.
Key points
- Apple says it reviewed over 9.1 million App Store submissions and rejected more than 1.2 million new apps and roughly 800,000 updates.
- The company says AI tools combined with human review helped flag potentially fraudulent apps, including clones, spam, and apps with hidden or undocumented features.
- Apple says it detected and blocked 28,000 illegitimate apps on pirate storefronts that distributed malware, pirated apps and other illicit software.
- Apple reports preventing 2.9 million attempts in the last month alone to install or launch apps distributed outside the App Store or approved alternative marketplaces.
- The company says it blocked 1.1 million fraudulent account creations and deactivated 40.4 million accounts for fraud and abuse in 2025.
Article Details
- Event Type
- Apple-reported App Store fraud prevention and security enforcement
- Impact
- Apple says its 2025 review and enforcement actions rejected over 2 million app submissions, blocked over 1.1 million fraudulent account creations, deactivated 40.4 million accounts for fraud and abuse, and prevented over $2.2 billion in potentially fraudulent transactions. It also reports blocking illicitly distributed apps and fraudulent ratings, reviews, and payment activity.