Phishing Simulation Study Finds Click Rates Alone Can Misstate Employee Risk

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Summary

Pistachio analyzed 2.47 million simulated phishing attempts across more than 123,000 employees. Its findings suggest click rates alone can misrepresent phishing resilience; credential leaks and reporting behavior also matter.

Key points

  • The study covered 2.47 million simulated phishing attempts sent to more than 123,000 employees at over 1,200 organizations from June 2025 to May 2026.
  • At least one simulation was clicked by 30.27% of tech development employees and 28.53% of IT employees.
  • Click rates varied by sector, from 26.35% in Design to 41.31% in Construction; nearly 20% of construction and real estate employees leaked credentials after a successful phishing attempt.
  • On their first simulation, more users reported than clicked, but 1.57% still leaked credentials.
  • By the end of the 12-month program, employees reported suspicious emails nearly twice as often as they clicked them.
  • Click and credential-leak rates rose during the program’s first six months before beginning to decline, suggesting training needs to be sustained.
  • The article notes the study did not analyze results by geographic location.

Article Details

Publisher
Pistachio
Report Period
2025-06-01 to 2026-05-31
Scope
Simulated phishing attempts and employee click, credential-leaking, and reporting behavior across organizations and industry sectors.
Sample Size
2.47 million simulated phishing attempts sent to more than 123,000 employees in more than 1,200 organizations.
Key Statistics
  • 30% of tech development and IT employees clicked at least one simulation.
  • Nearly 20% of construction and real estate employees leaked credentials after a successful simulated phishing attempt.
  • First-simulation credential leakage was 1.57%; the report estimates that about 8 employees in a 500-person company would disclose login details.
  • Click rates ranged from 26.35% in Design to 41.31% in Construction.
  • By the end of the 12-month program, users reported suspicious emails nearly twice as often as they clicked them.
Recommendations
  • Evaluate phishing simulations using click, credential-leak, and reporting behaviors together rather than click rate alone.
  • Sustain phishing-awareness training over time; the report says click and leak rates rose during the first six months before beginning to decline.

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