Norway Fines Xandr $9.6 Million Over Sharing Grindr Users’ Sensitive Data

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Summary

Norway’s privacy regulator fined Xandr about $9.6 million for sharing information that could reveal Grindr users’ sexual orientation through ad auctions without verifying valid consent.

Key points

  • The regulator said Xandr processed Grindr users’ data in real-time ad auctions from July 2018 to April 2020.
  • Being identified as a Grindr user could itself reveal sexual orientation, even without disclosure in a profile.
  • Datatilsynet said Xandr relied on Grindr for consent without checking that it was valid, despite Xandr’s own obligations.
  • The data-sharing practices affected users beyond Norway, according to the article.
  • Microsoft acquired Xandr in 2022, after the period covered by the fine, and said it was reviewing the decision.

Article Details

Event Type
Norwegian privacy enforcement action and fine for unlawful processing and sharing of sensitive user information through advertising auctions.
Impact
Datatilsynet fined Xandr 92 million Norwegian kroner (approximately $9.6 million). Between July 2018 and April 2020, information indicating that people used Grindr, and therefore potentially revealing sexual orientation, could be shared with thousands of companies through ad auctions without valid consent. The article says users in Norway and other countries were affected; it was not a hacker intrusion.

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