California Fines PlayOn Sports $1.1 Million Over Tracking Opt-Out Practices
Summary
California's privacy agency fined PlayOn Sports $1.1 million, saying users—including high school students—had to accept ad tracking to access tickets and services. The settlement requires clearer disclosures, compliant opt-outs, risk assessments and minor-data privacy.
Key points
- The California Privacy Protection Agency (CPPA) fined PlayOn Sports $1.1 million and ordered changes to its privacy and opt-out practices.
- The CPPA said users, including high school students, had to accept tracking to access paid tickets or website content.
- According to the CPPA, PlayOn directed users to third-party industry opt-out tools instead of providing its own opt-out method.
- The settlement requires clear disclosures, risk assessments and compliant opt-out methods.
- The CPPA said PlayOn must comply with California restrictions on selling or sharing personal data for children under 13 and on data concerning users under 16.
- PlayOn said it had changed its privacy practices and cooperated with the CPPA.
Article Details
- Event Type
- California privacy enforcement action and $1.1 million fine against PlayOn Sports
- Impact
- The California Privacy Protection Agency said PlayOn Sports required users, including high school students, to accept tracking to access paid tickets and website content, and did not provide an adequate company-run opt-out or clear privacy disclosures. The agency ordered the company to provide clear disclosures, conduct risk assessments, implement proper opt-out methods, and comply with California protections for minors. PlayOn Sports said it had changed its privacy practices.