Senate Committee Advances NO FAKES Act Amid Free-Speech Concerns

Summary
The Senate Judiciary Committee advanced the NO FAKES Act, which would give people rights over AI-generated replicas of their likeness and voice. Supporters cite harmful deepfakes and scams; critics warn of overbroad takedowns of lawful speech.
Key points
- The Senate Judiciary Committee advanced the NO FAKES Act by voice vote.
- The bill would grant people rights over their AI-generated likeness and voice, including the ability to license replicas and sue over unauthorized use.
- Violations could carry damages of up to $750,000; rights could pass to heirs for at least 70 years after death.
- Supporters say the measure would address harmful deepfakes, including nonconsensual content and scams using celebrity likenesses.
- Tech and civil liberties groups warn that the bill could incentivize platforms to remove lawful speech, satire, parody, and political content.
- Committee members said they may continue revising the bill before it becomes law.
Article Details
- Event Type
- The Senate Judiciary Committee advanced the NO FAKES Act, a bill addressing unauthorized AI-generated likenesses and voice replicas.
- Impact
- The bill would give people rights over their AI-generated likenesses, allow licensing, and permit lawsuits for unauthorized use, with damages of up to $750,000. Supporters say it could curb harmful deepfakes, scams, and nonconsensual content. Critics warn its takedown and counter-notification provisions could lead platforms to remove lawful speech, satire, parody, and political content.
People
Amy BosNetChoice's vice president of government affairs; criticized the bill's potential to incentivize platforms to over-remove lawful content.Chris CoonsCo-introduced the NO FAKES Act and argued that changes to the bill addressed First Amendment concerns.Marsha BlackburnCo-introduced the NO FAKES Act and submitted letters of support for it from more than 40 groups.
